I did watch Mona Sahlin, head of the socialdemocrats, being interviewed on TV the other day.
She stated that this election is between people who wants to have lower taxes, contra people who wants to have welfare. It seems she prefers to keep it very simple. Interesting strategy, and an interesting question to focus on. Everybody who has got a job and an income wants to have lower taxes and "welfare" is very fluffy! Did she expect it to be enough longterm sick, retired, unemployed people to catch a majority of the Swedish people? She must completely lack gut feeling (or strategic advisors)...